| Want to sell more books? Learn from an
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| | quickly and efficiently communicate with
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| expert the five things you must do in
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| | your customers through future e-mailings
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| order to achieve your goals.1. You Must
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| | and direct mailings. Add customers to
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| Find YOUR MarketHopefully before you even
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| | your database by networking (and
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| wrote your book, you sat down and mapped
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| | speaking!) at conferences by simply
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| out who your potential customers were. If
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| | saying, "I have this free (report,
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| you didn't, don't waste any more of your
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| | booklet, etc.--something you created that
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| time selling books to people who don't
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| | is what every cat lover would want to
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| want them. Knowing your audience before
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| | read) and I would love to send it to you
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| you write your book creates focus. Figure
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| | with my free weekly newsletter." Just
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| out who is most likely to read your book.
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| | grab their card and put a little check by
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| If cat lovers are your market, don't
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| | their e-mail so that you know you got
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| bother wasting your time with all animal
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| | their permission. Another faster and
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| lovers. Spend your marketing efforts and
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| | easier way to build your database is by
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| budget on cat lovers. Can't find the cat
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| | doing it online. Have a sign-up box right
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| lovers? See below...2. You Must Create a
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| | on your website for new potential
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| CommunityIf you are having a hard time
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| | customers. Doesn't matter how you do it,
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| finding your market, find them by
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| | just do it!4. You Must Have a Call to
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| creating a community for them. The
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| | ActionBusy people need a reason to act
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| Internet allows you to create a place
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| | now. Whatever your form of communication
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| where all cat lovers can talk to each
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| | is with your customer, it must have a
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| other, have live chats with you (the
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| | call to action somewhere in it if you
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| author) and ask their questions, get
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| | want them to stop what they are doing and
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| mailings about your events, find other
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| | make your book a priority. Include
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| resources for cat lovers, post their
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| | wording that says 'act now' because if
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| cat's picture in your forum... you can
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| | you don't you will miss this opportunity.
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| see that there is no end to what you can
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| | The best calls to action include date
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| do with the Internet. You can use
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| | expirations, liquidation sales,
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| click-and-point services to create your
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| | early-bird sales, etc. Simple technique,
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| own website like I did for the NAWW
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| | very powerful!5. You Must Have FunYou
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| (National Association of Women Writers)
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| | must have fun creating your community,
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| or you can hire someone to do this for
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| | networking with future customers, and
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| you. We feature writers every week in
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| | thinking of creative/seasonal calls to
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| our newsletter who have built wonderfully
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| | action. When you have fun doing what you
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| large communities from scratch in a very
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| | love, people want to do business with
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| short time (less than a year) using the
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| | you. Hopefully the book that you wrote
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| Internet. Check out NAWW Member, Dotsie
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| | came from your passion about the subject.
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| Bregel's site at You Must Create a
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| | Now that you are selling your book, you
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| DatabaseTo sell books, you must have a
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| | get to live the "sharing of your passion"
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| mechanism in place to store all your
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| | on a daily, weekly, and/or monthly basis.
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| potential customers' contact information.
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| | It is up to you--the more you live it,
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| Intimidated by the thought of creating a
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| | the more books you will sell!Sheri
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| database? Please don't be, just go to
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| | McConnell is the President of the
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| your nearest office store and you can
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| | National Association of Women Writers (
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| purchase a database program for less than
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| | She helps women writers and entrepreneurs
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| $50. Some website providers even have
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| | discover, create, and profit from their
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| this function built straight into their
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| | intellectual knowledge! Free reports for
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| website. Keeping track of your customers'
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| | writers available with subscription to
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| basic information is crucial to the
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| | NAWW Weekly. Sheri lives in San Antonio,
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| success of your long and short-term
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| | Texas with her husband Seth and their
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| sales. At the very least, you must
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| | four children. Contact her at or her toll
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| capture (enter) their name, address, and
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| | free number at 866-821-5829.
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| e-mail. You will use this database to
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|
